A pool in your garden? More affordable than you think

While private pools used to be reserved for high-income households, they are now becoming a common part of modern outdoor living. Part of this shift is due to the pandemic and the increased desire for home comfort. But it’s also a result of wider product offerings, more accessible technology and more professional service than ever before.

 

Recent research by Behavio confirms that owning a private pool is no longer a distant dream. For thousands of people, it’s a real and achievable goal. If a brand can address the key obstacles, the market is wide open.

More than price, durability and maintenance – appearance matters too

Although most people focus on cost, lifespan and maintenance, the appearance of the pool is playing a bigger role in purchase decisions.

Customers are looking for pools that blend naturally into their surroundings. They want something that looks impressive not just in the first year, but even after a decade.

ALBIXON focuses exactly on this combination – technologically advanced solutions that also respect design and space. From the type of enclosure to the color of the shell and the integration of compact filtration units, the entire pool system is designed to work in harmony.

For architects and developers, this is a major advantage. A visually clean and technically precise pool increases property value and provides long-term satisfaction without compromise.

The market is waiting for quality partners
Research also shows that an increasing part of the demand is shifting from private homeowners to real estate developers, hospitality projects and resorts.

 

For B2B partnerships, this means one thing:
✔️ A growing need for reliable, certified and flexible suppliers
✔️ Partners who can deliver quickly, consistently and without friction
✔️ Demand for customizable systems and professional project support

 

ALBIXON addresses these needs through fully European manufacturing, internal R&D and a dedicated partner support system. Beyond the product itself, ALBIXON provides know-how, guidance and infrastructure – all essential for large-scale installations.

A pool as a wellness space

As lifestyles evolve, the expectations of pool owners do too. A pool is no longer something to use occasionally. It becomes part of daily life.

 

Users want:

• Space for relaxation

• A place for movement and recovery

• Water that’s safe for kids and seniors

This puts the spotlight on water quality, temperature control, acoustic comfort and safety. All of these can be achieved with the right choice of structure, materials, filtration and enclosure.

Brands that focus only on water volume often overlook these needs. ALBIXON takes the opposite approach – creating a complete pool experience with positive effects on both physical and mental wellbeing.

Technology that saves time and energy

Today’s users don’t want to study water chemistry or spend their weekends cleaning the pool. Research confirms that most customers prefer solutions that save them time and effort.

 

The BRILIX system is designed to:

• Reduce chemical consumption

• Optimize water quality

• Allow remote or automatic filtration control

All of this comes with simple installation and minimal maintenance.

For end users, it means more comfort. For B2B partners, it means fewer service requests, fewer complaints and happier clients.

 

 

A pool is not an isolated product – it’s a system

Modern customers don’t think of pools as standalone elements. More and more of them see the pool as part of a broader ecosystem – including enclosures, filtration, decking, saunas or even outdoor showers.

Integrated solutions help to:

• Unify the visual style of the property

• Ensure technical compatibility

• Simplify communication and support

This is crucial for developers and architects. And just as important for families who want to enjoy weekends by the water without stress or complexity.

 

Trust is a competitive advantage

One of the most underrated yet critical factors in brand selection is trust. Customers often mention the importance of reliability, experience and the confidence that a supplier will see the project through.

This applies to both individual buyers and B2B partners.

 

ALBIXON builds trust through:

• Over 30 years of experience

• More than 35,000 pool installations

• Exports to 70+ countries

• Fully certified EU-based production

These are not just numbers. They represent legacy, expertise and commitment.

 

 

Water as part of the living space

Today, a pool is not a symbol of prestige. It is part of a living environment. It slows down time, enhances everyday life and creates space for connection – with family, with the body and with nature.

A brand that understands this, and responds to people’s needs both technically and emotionally, has the potential to grow sustainably.

ALBIXON understands that. That’s why we don’t just build pools.
We deliver what water really means.